Because Parler was designed as a free speech response to Twitter, many conservatives banned or purged by other platforms have flocked to the social media company which has roughly 1.5 million users. John Matze and Jared Thompson launched Parler in 2018, as a sort of stripped down version of Twitter with a chronological feed (unlike the algorithms now used by Twitter and others)
Although the platform is open to all, conservatives angered by online censorship joined first and currently make up a majority of voices on Parler. “The whole company was never intended to be a pro-Trump thing,” Matze told CNBC. “A lot of the audience is pro-Trump. I don't care. I'm not judging them either way.”
Matze supports defeating bad ideas through dialogue instead of censorship and criticized other tech companies for controlling content through curation and moderation of content. He says his platform is different and without content bias, although there are some rules governing conduct.