Signal
Case #
2151

Facebook disables ads for Signal messaging app: Signal, a messaging app known for its focus on encryption and privacy, attempted to create a "multi-variant targeted" Instagram ad that would overtly reveal the "personal data that Facebook collects about you and sells [to advertisers]." In a blog post explaining the project, Signal offered some examples of what the ads would say. For example, one read, "You got this ad because you're a K-pop loving chemical engineer. This ad used your location to see you're in Berlin. And you have a new baby. And just moved. And you're just really feeling those pregnancy exercises lately." Another read, "You got this ad because you're a GP with a Master's in art history. Also divorced. This ad used your location to see you're in London. Your online activity shows that you've been getting into boxing, and you're probably getting there on your new motorcycle." Signal included a screenshot in the blog indicating that Facebook disabled both the ad account and all of its content. The messaging app claims Facebook disabled its account because of the rejected ads, but in a statement reported by Gizmodo, Facebook denies that the company ever disabled Signal's account. Although Facebook confirms that it rejected the ads, the company claims that it did so on account of its advertising policies which "prohibit ads that assert that you have a specific medical condition or sexual orientation."

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