X community adds a context note to Deadspin post: Sports news outlet Deadspin posted on X an article smearing a child attending a Kansas City Chiefs football game wearing face paint and a Chiefs headdress as problematic headlined "The NFL needs to speak out against the Kansas City Chiefs fan in Black face, Native headdress." X added a label to the post that read "Readers added context they thought people might want to know." The added context read, "The kid is not wearing 'blackface.' The Deadspin article is purposely deceiving. As several fans in attendance noted, the other half of his face is painted red. outkick.com/kid-chiefs-fan…"
The label is part of X’s Community Notes system. X users are able to sign up as contributors to add context to posts. X owner Elon Musk recently shared that any post with a Community Note added to it will be demonetized. The Community Notes account on X also posted to explain that notices will now be pushed to users that previously engaged with a post about any Community Notes added to it after the engagement.